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Interactive Advertising/Creative Options

We’re committed to offering easy, affordable, effective exposure for local businesses and organizations to our audience.

With more than 15 years of online advertising experience, we know what works, and while continually monitoring the performance of our current ad offerings, we are always on the lookout for newer, better formats to ensure we are maximizing the success of our advertisers.

Our ads are served through a trusted third party platform that offers real-time performance reporting and enables responsive ad optimization, meaning that ads will automatically re-size to accommodate whatever browser is being used to view the website (i.e. desktop, tablet or mobile.)

Learn more about our most popular ad formats, specs & pricing for each, and order instantly, online – below.

We also offer customized sponsorships, volume discounts and personalized advertising packages upon request: please email us to request a quote.

Announcement Blasts

Announcement Blast

Need to get the word out about an upcoming sale or special event? Submit your text announcement to us by noon on Wednesday for publication in that week’s What-to-Know Weekly, distribution via social media (Facebook, Twitter, etc,) and insertion into the content of posts across the website for 1 week. A great option for calling extra attention to your local event, school fair or client’s press release!

Text-only ad, embedded in middle and bottom of posts, into the What-to-Know Weekly email, and across social media platforms.

OPTION 1: Basic Blast – $50

This option is perfect for getting the word out, far and wide, fast and efficiently, in time for the weekend.

  • Text announcement should be 110 characters or less.
  • Announcements submitted by 5pm Wednesday will be blasted on Friday, as follows:
    • included in Friday’s What-to-Know Weekly email/ blog post
    • posted as a “Sponsored FYI” to Facebook Page
    • tweeted as a “Sponsored FYI”

OPTION2: Bookend Blast – $75

This option is ideal for one week of exposure for your announcement, embedded in all website content and “bokended” by inclusion in (2) What-to-Know Weekly emails/ social blasts.

  • Text announcement should be 110 characters or less.
  • Announcements submitted by 5pm Wednesday will be blasted on Friday, as follows:
    • included in Friday’s What-to-Know Weekly email/ blog post
    • posted as a “Sponsored FYI” to Facebook Page
    • tweeted as a “Sponsored FYI”
  • Text announcement will be included as a hyperlinkable ad unit in “Announcements” section at top of all blog posts for a duration of one week
  • Text announcement will be again included in the following Friday’s email and social blasts:
    • included in Friday’s What-to-Know Weekly email/ blog post
    • posted as a “Sponsored FYI” to Facebook Page
    • tweeted as a “Sponsored FYI”

Blast Bundles Available Upon Request

A convenient, cost-effective solution for PR professionals or businesses with multiple announcements expected.

Website Advertising: Buzzable Business Cards

Buzzable Business Cards

Decorators, party planners, tutors, staging experts, music teachers, personal stylists, dog walkers, personal trainers and more — we created this for you!

Have a small business or independent service you’d like our Darien-area readers to know about? Buzzable Business Cards offer an affordable, effective way to stay top-of-mind, drive referrals and/or be discovered by our busy, need-it-now audience.

Through prominent placements on all pages of the website, and welcome mentions in the What-to-Know Weekly email, blog post and across social media, your business is sure to get noticed and remain readily accessible to our readers.

 

 

 

 

OPTION 1: BASIC

Ryan's Tutoring Ad for AAD

 

OPTION 2: EXPANDABLE

On mouseover, add-on image “expands” business card into full-sized banner ad

 

 

 

Buzzable Business Card (Basic) – $150/yr

  • Rotates through all pages of website in right margin, impressions balanced evenly among total cards
  • Included on Buzzable Businesses page, Categorized
  • “Welcome New Buzzable Businesses” in What-to-Know Weekly email/ web page (1x)
  • “Welcome New Buzzable Businesses” on Facebook page (1x)
  • Ad creative: 300×125 px (jpeg, gif or png)
  • Clickable to website, Facebook page, email address

Buzzable Business Card (Expandable) – $250/yr

  • Rotates through all pages of website in right margin, impressions balanced evenly among total cards
  • Included on Buzzable Businesses page, Categorized
  • “Welcome New Buzzable Businesses” in What-to-Know Weekly email/ web page (1x)
  • “Welcome New Buzzable Businesses” on Facebook page (1x)
  • Ad creative: (2) 300×125 px (jpeg, gif or png)
  • Clickable to website, Facebook page, email address

Buzzable Business Card Design Services Available $25 per image

Wesbite Advertising: Display Ads

Run-Of-Site Display Ads

 Ready to bust your business OUT OF THE BOX? Let us take your messaging beyond the confines of the standard “Large Rectangle” with innovative variations that, combined with the contextual relevance of our content, are sure to win the long-term attention of your target customers.

Optimized for mobile and designed for turn-key execution, ANY business can leverage our unique ad formats for effective messaging that drives results.

We offer 3-month and 12-month ROS advertising packages that include a variety of innovative ad formats, which will enable advertisers to keep their messaging fresh and their brand top-of-mind among our influential group of local residents.


The Cube

A great way to showcase multiple dimensions of your business, retail location, home for sale, menu items and more – all in a single, attention-grabbing glance

 


 The Editable Ad

Update the ad message ANY time from your cell phone

 


The Flipper

On mouseover, ad flips to show second image


The Circular

“Click to Enlarge” feature opens the image to full size for perusing without leaving AllAboutDarien.com

 


The Clipper

Color can be customized to match your brand; upon click, user is taken to mobile-friendly coupon page that can be printed or daved for later use

Please contact us for more information about our Display Advertising Specs & Pricing.

Wesbite Advertising: Custom Promotions

 

The best part about ours being an independent platform is that, when it comes to creating customized ad solutions, the sky is the limit! From Sponsored Articles to Platform Sponsorships to Influencer Marketing and more, we’ve got the expertise and freedom to work with you to make it happen. Send us a note and we’ll set up a brainstorm session!